Brandon Giella

New AI tools push marketing production costs toward $0. As a result, the value for marketing teams—or really most knowledge workers—shifts from production toward coordination, judgment or strategy, and trust or relationships. Even further still, I’d argue it’s always been and will ever be about telling

Over the last three years, we’ve experienced a grand experiment in the use of AI—what it can do, what it can’t do. Everyone has a theory, but I’m convinced that the Great AI Apocalypse, which is supposed to cause mass unemployment, will never happen. Perhaps swathes

After a spiritual experience in college that led me to change majors from business to creative writing, I entered my first writing class. The professor asked about everyone’s favorite books and authors. Chuck Palahniuk, someone said. Slaughterhouse Five, another said. I had never heard of these. All I could

Over the past year my business partner Parker has gently corrected me when using phrases like “You killed it!” “You nailed it!” “We’re crushing it!” These corrections have helped me develop a new imagination. Even to “execute” a task sounds wrong to me now. You know how ubiquitous these

I wrote the following for our company newsletter and thought it belonged here too. Sign up at snapmarket.co. Every entrepreneur faces the same fundamental challenge: how to grow sustainably while maintaining quality and meaning. Last week, while Jarrod and I worked through our “coordination problem,” I realized this tension

Our generation confronts what appears to be an epochal shift in the world order. That may sound grandiose, but consider the convergent mega-trends facing us over the next several decades: energy and water crises, challenges to constitutional democracy, climate change, potential stagflation, AGI and superintelligence, digital currencies, mass inequality,

For clarity and simplicity to respond to the times